https://www.investopedia.com/terms/m/mindshare.asp

Marketing departments are perhaps the most openly unethical organizations on the planet. They don't even pretend that it isn't their life's mission to infect and gain control over as many minds as absolutely possible, and everyone just goes along with it without a second thought. The biggest secrets are hidden not by keeping them out of view, but by making them so mundane and dull that nobody cares even if they do know.