>Remember the tower of babel story? They wanted to make a name for themselves. Think a tower of hierarchy.
voilà Amazon
https://welovetrump.com/2021/03/18/why-is-amazon-trying-to-rebuild-the-tower-of-babel/
https://tekdeeps.com/amazon-is-building-the-tower-of-babel-for-the-21st-century-the-historic-project-impresses-with-its-momentum-neews/