"L'Etat, cest moi"
“the state, it’s me”
https://www.merriam-webster.com/news-trend-watch/letat-cest-moi-20170210
As 'they' accelerate projecting their own self-imaged absolutism onto lightning rods such as Q+ who was asked to run, the MORE they reveal their own ideology.
They can call Q+ with King or Kang or any other 'smear' string of characters but it will be what they see themselves losing (A weasel form of inferring 'I hate myself'…how would that sound to others, then how their trust can be exploited).
They will be exposing their own 'logic' to the world.
"Borderline too sexy" -Very 'confident' in the chess move.