The news is banking on control of narrative using images. Not on people clicking to read the article. It's deception still.
The process is streamlined. Your account (real) pisses someone off.. then they shadow ban you… you get almost no traction. Your comments and posts go unnoticed, then after a period of time without interaction, they call you spam. Because you post without any likes and regrets. Really they have just silenced you long enough to make you appear to be a bot talking to no one.