jewish Supremacy in the Theater and Cinema 103
towns in the country arranged engagements for the ensuing season. The
old process involved extensive correspondence with producing managers
in the East and many local managers were obliged to spend several
months in New York to make up a season's bookings. The advantages of
a central bookings concern relieved local managers of much time, labor
and thought, all details were handled for him and his next season's
bookings were arranged for him. In this manner was laid the foundation
of the later day Theatrical Trust. The booking firm which gave birth to
the iron control of the theater was that of Kiaw & Erlanger. This is the
key to the whole problem of the decline of the American stage. The rise
of the Theatrical trust completed the destruction of the personal touch in
the relationship between manager and company. The old "personal"
system made possible the development of genius in accordance with the
organic laws which determine its nurture, growth and fruition.
The fact of Jewish control of the theater is not itself a ground for
complaint. If certain Jews working separately or in groups have
succeeded in wrenching this rich business from its former Gentile control,
that is purely a matter of commercial interest. It is precisely on the same
footing as if one group of Gentiles had won the control from another
group of Gentiles. In this, as in other business matters, however, there
is the ethical test of how the control was gained and how it is used.
Society is usually willing to receive the fact of control with equanimity,
providing the control is not used for anti-social purposes.
The fact that the old-time Gentile producing managers usually died
poor while Jewish producing managers wax immensely rich would
indicate that the Gentile managers were better artists and poorer business
men than the Jewish managers. At least poorer business men, perhaps;
and in any case working on a system, whose chief object was to produce
plays not merely profits.
The advent of Jewish control put the theater on a more
commercialized basis than it has previously known. It really represented
applying the Trust idea of the theater before it had been largely applied
to industry.
The early control of theaters in strategic cities, the black booking
·agencies for artists and productions, and the running out of business of
the independent theaters and stock companies by excessive charges for
plays that had already been used in the regular theaters of ·the Trust,