How The Media Used Russiagate Conspiracy Theories To Create A News Cartel
In the fall of 2019, Facebook announced that it would be writing selected media outlets some very big checks. The launch of Facebook News was billed as a way to give consumers more access to information, but it was actually an attempt at appeasing big media companies.
Facebook, with its older and more conservative user base, had become the epicenter of election conspiracies from the Clinton campaign and its media allies. While Hillary Clinton and her associates were eager to shift the blame for her defeat by relaunching their existing Russiagate smears with false claims that Russian Facebook ads had tilted the election to Donald Trump, the media's obsession with Facebook was even more corruptly self-interested.
About a third of Americans regularly get their news through Facebook. The tech giant's algorithms had the ability to make or break the news media..
While Hillary wanted someone to blame for her failures, the media wanted leverage over the company that controlled its fate. The invention of a "fake news" or "misinformation" crisis, the term that the media pivoted to once President Trump made "fake news" his own, was used to persuade Big Tech companies to censor conservatives and promote media content.
Facebook News was a walled garden that pushed the content of the major papers behind Russiagate conspiracies and misinformation alarmism while profiting massively from it. The Russiagate Facebook conspiracy theories provided the rationale for censoring conservatives and for rewarding the media outlets spreading them with special promotions and lots of money.
The Wall Street Journal reports thatFacebook paid over $20 million to the New York Times and $15 million to the Washington Postin annual fees. Even more valuable than the big checks was Facebook's ability to push media content to its users. Last year, sources at several publishers were crediting Facebook News with massive traffic surges, but not everyone was equal.
"Many other U.S. news publishers are getting payments from Facebook, but a lot less than NYTs
Facebook and the media had created a cartel in which media sites created paywalls to raise the value of their content and gain better deals with the social media monopoly. Zuckerberg's company offered its biggest media critics big checks in exchange for exclusive deals. Both sides claimed that they were "fighting misinformation" with what was really a shakedown and a cartel.
Now that the deal between Big Tech and Big Media is set to lapse, there's panic in the presses.
In 2020, Zuckerberg had cut out the media middleman by influencing the election directly through the hundreds of millions in "Zuckerbucks"..
Rather than continue to hand out tens of millions to top media outlets, Facebook's CEO had written a much bigger check to atone for 2016 and put the Russia fake news smear to bed.
That's bad news for the media.
From its "Meta" renaming to the departure of COO Sheryl Sandberg to the algorithm shifts deprioritizing politics, Facebook is trying to leave the 2016 election behind. Zuckerberg is scrambling for a future for the company in virtual reality headsets..
Meanwhile, Facebook has reported its first sizable loss of users ever. The Facebook News walled garden going away would be bad news for the privileged media outlets who secured it using a shakedown campaign that depends on conspiracy theories involving the 2016 election. And the panic over the end of the dirty deal in media circles also shows how their election lies were incentivized by the need to create this corrupt arrangement.
When the media accused Facebook of spreading conservative misinformation, the only defense was providing special privileges for the media. Despite the fundamental illegality of such cartels, Democrat politicians and the media openly pressured Facebook to promote "responsible" journalism, by which they meant their own political content, at the expense of "misinformation".
By then the entire debate about misinformation had boiled down to creating a two-tiered content system across Big Tech that would fund and push media content while suppressing rival material. This urgent need for a news cartel was described as the best way to meet the "threat to democracy" posed by the "wild west" of the internet. This cynical rhetoric carefully avoided any discussion about the benefits that would flow to the media from this arrangement. The ten million dollar checks certainly didn't hurt.
It's no coincidence that just as Facebook might stop writing big checks to the media, the media began discovering new content crises at the social media monopoly.
And crises reward the media cartel.Or they used to…
https://www.zerohedge.com/technology/how-media-used-russiagate-conspiracy-theories-create-news-cartel