I don't know Shit from Shinola, but this orange watch bothers me as much as the clock fags. Precision timing. The colors.
"Our designers started thinking about the state of Michigan itself and came up with the concept of something around the lakes, designing a watch that would have that ethos"
"One of the lead designers is the son of a sailor"
"The Detroit-based company will serve customers Dark 'n' Stormy cocktails from noon to 4 p.m. to celebrate the start of the Bayview Mackinac Race. The Dark 'n' Stormy has its origins in a Ginger Beer factory that was run by the Royal Naval Officer’s Club in the U.K..
Why does this watch point to 10:07 and not 10:20?
Shinola is also offering three watches as prizes in a competition within the race called "Race to the 45th Parallel
https://www.msn.com/en-us/autos/enthusiasts/detroit-based-shinola-reveals-special-edition-3500-wristwatch-for-sailors/ar-AAZDgQ1