hey studebaker poster
got it
A religious group, later called Mormons helped to expand the Studebaker family wagon-making region and the transportation industry. Peter Jr. moved from Hagerstown Maryland to Westmorland Pennsylvania, next to Pittsburg Pennsylvania. At that time, Mormons in Pittsburg were being persecuted for their religious beliefs. Studebakers had compassion for Mormons as their own church group, Church of the Brethren, had endured religious persecution, in Germany. The Studebaker family working with Mormon apprentices built wagons so Mormons could migrate westward. In fact the Mormons were the largest purchaser of Studebaker wagons until the army requested that Studebakers make wagons for them.
http://www.bakerslookout.com/mormonreligionstepstone.html
wagons, gold rush, mormon trail