How can behaviour change principles be applied to mask wearing?
Target specific behaviours, audiences, and settings:
Communicate how masks can limit transmission:
Inspire people to act for the sake of others, not just themselves:
Build social norms around mask-wearing:
Encourage the behaviour through reminders:
Use trusted voices to model the behaviour:
Making wearing masks attractive and desirable:
https://resources.hygienehub.info/en/articles/4637689-summary-report-promoting-mask-use-through-behaviour-change