Could this be 'the algorithm' we've been looking for - labeled here as the 'opiate of the masses'? Could easily be adapted to other social sites for similar purposes.

https://thenextweb.com/contributors/2018/06/09/religion-isnt-the-opiate-of-the-masses-ai-is/?mc_cid=37f15bef9b&mc_eid=8f6cc29e43