Got him!
The writer in France in June, 1987.
FRANCE - JUNE 01: The writer Jean Baudrillard in France in June, 1987. (Photo by Louis MONIER/Gamma-Rapho via Getty Images)
From Wikipedia: Jean Baudrillard (27 July 1929 – 6 March 2007) was a French sociologist, philosopher and cultural theorist. He is best known for his analyses of media, contemporary culture, and technological communication, as well as his formulation of concepts such as simulation and hyperreality. Baudrillard wrote about diverse subjects, including consumerism, gender relations, critique of economy, economics, social history, art, Western foreign policy, and popular culture.
https://en.wikipedia.org/wiki/Jean_Baudrillard