How can behaviour change principles be applied to mask wearing?

Target specific behaviours, audiences, and settings:

Communicate how masks can limit transmission:

Inspire people to act for the sake of others, not just themselves:

Build social norms around mask-wearing:

Encourage the behaviour through reminders:

Use trusted voices to model the behaviour:

Making wearing masks attractive and desirable:

https://resources.hygienehub.info/en/articles/4637689-summary-report-promoting-mask-use-through-behaviour-change