Last week, Cheney released her first major statewide ad buy that tacitly spoke to the challenge by featuring testimonials from everyday Wyomingites touting her candidacy and her home-state bona fides.
The race stands as a measurement of how little Republican voters care about the Jan. 6, 2021 Capitol riot, and it’s also a key test of the power of Trump’s endorsement, which lost some of its luster last month in Georgia. The race is one of the most important to Trump because Cheney became the most outspoken House Republican to call him out and impeach him for inciting the mob, leading his political operation to recruit Hageman.
The Wyoming Values poll, released the day before Thursday’s Jan. 6 Committee’s first public hearing, was conducted last week to measure the impact of a three-week pre-Memorial Day ad buy by the super PAC ahead of Trump’s rally in the state for Hageman.
When Hageman first got in the race, she led by 8 points. Now she's ahead by 28 points, after the ad buy touted Trump’s endorsement of Hageman and framed Cheney as a tool of Democratic House Speaker Nancy Pelosi, according to Fabrizio's polls of the race taken six months apart.
Three other Republicans in the race are mired in single digits, one of whom ran an ad recently that bashed Cheney's vote to impeach Trump. The conservative Club for Growth, which also opposes Cheney, ran a commercial that likened her to Trump's 2016 rival, Hillary Clinton.
“Not only is Cheney getting creamed in the ballot, but Wyoming [Republican primary voters] are clear that there is no room for her to get back into this race,” Fabrizio wrote in a memo obtained by NBC News. “A huge 71% majority say they will vote against her, including 66% who will definitely vote against Cheney no matter who she runs against. With only 26% saying they will definitely or probably vote for Cheney, she has hit her ceiling on the ballot.”
The survey did not directly measure attitudes about the Capitol riot, nor did a survey released late last month that was conducted by the Club for Growth and yielded similar numbers to Fabrizio’s survey.
Club for Growth spokesman Joe Kildea said Cheney’s role on the Jan. 6 committee and her strident opposition to Trump — who remains a popular figure in the GOP — is too damaging for her candidacy in a primary like Wyoming’s.
“She's definitely on the wrong side of the party,” Kildea said.