>bringing attention to how the media was misusing the label
I agree - that was his main concern that they were blurring the line between Q and anons by making the term a one size fits all pejorative.
>never meant for us to burn all the qanon things
I disagree.
He was pretty clear about making sure the distinction between Q and Anons exists.
Otherwise the oft repeated there is Q and there is anons drop wouldn't have been made.
And the only way to do that is to avoid using it altogether moving forward.