Samuel Bronfman never planned to become a major producer of liquor but true to his family’s last name, which means “brandy man” in Yiddish, he eventually began distributing alcohol as an extension of his family’s hotel business.
Key to Bronfman’s success during American Prohibition were the ties his family had cultivated with organized crime during Canada’s Prohibition, ties that led many prominent members of the mob in the United States to favor Bronfman as a business partner. Bronfman liquor was purchased in massive quantities by many crime lords who still live on in American legend, including Charles “Lucky” Luciano, Moe Dalitz, Abner “Longy” Zwillman and Meyer Lansky.