Mulvaney says he changed the name of the CFPB to 'send a message'
Mick Mulvaney changed the name of an agency he currently heads to "send a message" about following the law, he said Tuesday.
Mulvaney, the acting director of the Consumer Financial Protection Bureau, has changed the agency's name to the Bureau of Consumer Financial Protection to bring it into alignment with the text of the 2010 law that created it.
"We changed the name because it’s the name in the statute," Mulvaney told reporters Tuesday at the agency. "And if… your whole theme is going to be, 'we’re going to follow the statute,' I thought it was a good, small way – but a very visible way – to send a message."
On Monday, the signage at the agency's headquarters across from the White House changed to read "BCFP," replacing the older "CFPB" signs.
Mulvaney said the changes cost nothing, and are a "good thing," to the extent that they get people asking about the underlying law.
Critics have said that the change hurts the brand value previously built up by the agency operating under the title "CFPB."
Mulvaney has also introduced a new seal for the agency. The design, he said Tuesday, actually took shape under his predecessor, Richard Cordray. Only the name of the agency and a few other details were changed before it rolled out to the public.
https://www.washingtonexaminer.com/policy/economy/mulvaney-says-he-changed-the-name-of-the-cfpb-to-send-a-message