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The Bayer Cross – Logo and Landmark
https://www.bayer.com/en/history/logo-history
https://www.logodesignlove.com/bayer-logo-design
The Bayer Cross, “your guarantee of purity.”
The Bayer Cross was introduced back in 1904 and consists of a horizontal BAYER crossed with a vertical BAYER, both words sharing the Y.
For emphasis.
Y
And it was a sign of the times (1898) that the American Medical Association approved the selling and use of heroin, marketed as a non-addictive morphine substitute.
“When reports of extreme addiction become known, Bayer acknowledged its blunder and stopped making the medicine in 1913. But for the next decade, heroin lozenges, heroin elixirs, and heroin tablets continued to dominate the market.”