Truth Social fills a gap for a segment of the population that wants to have social media without all the toxic garbage that comes with big tech and leftist wokeism. That's really what it's about. If you want to have a very light-hearted debate with a public figure, troll the fuck out of leftists with colorful hair-dos, that's what Twitter is for. "Say what you want, but be prepared to take the heat" is some 8ch/8kun/old school /pol/ shit. 99% of the public isn't even engaged with their core belief system enough to want to have those types of debates/discussions.