I Found ARM
ARM= Alternative Resources in Media
In the Caucasus We Count
Alternative Resources in Media 2011
Country: Armenia
Funder: USAID
Dates: February 2011 - June 2011
Project objectives: To enhance and improve access to pluralistic and unbiased information in Armenia via traditional and alternative media through the use of new information technologies, Eurasia Partnership Foundation in cooperation with Internews Network (USA), Internews Media Support NGO (Armenia) and Yerevan Press Club implements Alternative Resources in Media project. The program is made possible by the support of the American People through the United States Agency for International Development (USAID). The Media Survey Component of this program is implemented by CRRC-Armenia.
Research design: Within the research component, CRRC-Armenia conducted a representative survey of 1421 respondents (16 years and older) in all administrative regions of Armenia. The aim of the survey was to uncover media preferences of the Armenian public; their expectations on media content, formats and other issues; their perception of freedom of media and censorship and their trust in the media. In addition to the quantitative part of the research, in-depth interviews were conducted among 33 media experts and 8 focus-group discussions were held among representatives of the general population.
Output: Database and report.
http://www.crrccenters.org/20597/Alternative-Resources-in-Media-2011
I think it's important to take the crumb in context, the context here is optic's, where do you get optic's through the media, alternative or otherwise.