I think they believe they know the placeholders. They think they know whom did what previously.
I don't have access to it right now, but there was a Q&A with someone claiming to be a Rothschild. They believe in reincarnation and that each person is just a placeholder in the bloodline.
"Truly, truly, I tell you, no one can see the kingdom of God unless he is born again.” - Jesus
What they fail to understand though… "The wind blows wherever it pleases. You hear its sound, but you cannot tell where it comes from or where it is going. So it is with everyone born of the Spirit.” - Jesus