Anonymous ID: 87983a Aug. 24, 2022, 11:37 p.m. No.17439509   🗄️.is 🔗kun   >>9514

Experiment on YouTube reveals potential to 'inoculate' millions of users against misinformation

 

Short animations giving viewers a taste of the tactics behind misinformation can help to inoculate people against harmful content on social media when deployed in YouTube's advert slot, according to a major online experiment led by the University of Cambridge.

 

Working with Jigsaw, a unit within Google dedicated to tackling threats to open societies, a team of psychologists from the universities of Cambridge and Bristol created 90-second clips designed to familiarize users with manipulation techniques such as scapegoating and deliberate incoherence.

 

This "pre-bunking" strategy pre-emptively exposes people to tropes at the root of malicious propaganda, so they can better identify online falsehoods regardless of subject matter.

 

Researchers behind the Inoculation Science project compare it to a vaccine: by giving people a "micro-dose" of misinformation in advance, it helps prevent them falling for it in future—an idea based on what social psychologist's call "inoculation theory."

 

https://phys.org/news/2022-08-youtube-reveals-potential-inoculate-millions.html

 

https://www.science.org/doi/10.1126/sciadv.abo6254

 

https://inoculation.science/