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Facebook's Sandberg Apologizes For Newsfeed Experiment
July 2, 20144:04 PM ET
"'This was part of ongoing research companies do to test different products, and that was what it was; it was poorly communicated,' Sandberg, Facebook's chief operating officer, said while in New Delhi. 'And for that communication we apologize. We never meant to upset you.'
"Sandberg was in India meeting with smaller-sized businesses that advertise on Facebook. The company is working with advertisers outside the U.S. to launch campaigns that are more tailored to local markets. She was meeting with entrepreneurs and businesswomen as part of her "Lean In" campaign when she commented on the study."
As we reported, the 2012 experiment was actually part of a scientific study that is published in the current edition of the Proceedings of the National Academy of Sciences.
https://www.npr.org/sections/thetwo-way/2014/07/02/327797143/facebooks-sandberg-apologizes-for-newsfeed-experiment