Corporations pause marketing campaigns on Twitter after ads appear alongside accounts associated with child porn
Big corporations, including Dyson, Mazda, Forbes, and PBS Kids, stated that they paused online marketing campaigns on Twitter after learning some advertisements appeared next to accounts and tweets associated with child sexual exploitation. Reuters first reported the findings on Wednesday.
Cybersecurity group Ghost Data conducted research to uncover and report child pornography accounts on the social media site. Ghost Data's investigation discovered that more than 30 advertisers appeared alongside Twitter profile pages that had posted links to child pornography.
Walt Disney Co., NBCUniversal, Coca-Cola Co., Forbes, Cole Haan, and a children's hospital were among the companies to have their marketing campaigns inadvertently placed next to the exploitive material.
Reuters found that some of the phrases used in the inappropriate tweets included "rape," "teens," "13+," "young looking nudes," and "trading teen/child" content.
Twitter released an email to advertisers on Wednesday and said it had "discovered that ads were running within Profiles that were involved with publicly selling or soliciting child sexual abuse material."
Over 90% of the platform's revenue is generated from online advertisers.
Reactions from advertisers
David Maddocks, brand president at Cole Haan, told Reuters that the business was "horrified" to learn its ads were appearing near accounts and tweets associated with such content. "Either Twitter is going to fix this, or we'll fix it by any means we can, which includes not buying Twitter ads," he said.
A Walt Disney spokesperson stated that the company would look into the situation and "ensure that the digital platforms on which we advertise, and the media buyers we use, strengthen their efforts to prevent such errors from recurring."
"Twitter needs to fix this problem ASAP, and until they do, we are going to cease any further paid activity on Twitter," said a Forbes spokesperson.
Mazda USA halted advertising with Twitter, and a spokesperson told Reuters, "There is no place for this type of content online."
NBCUniversal also confirmed that it halted ads on the social media platform.
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