How Amazon CEO Jeff Bezos reinvented The Washington Post, the 140-year-old newspaper he bought for $250 million
http://www.businessinsider.com/how-the-washington-post-changed-after-jeff-bezos-acquisition-2016-5#thats-helped-it-take-a-more-data-driven-approach-it-now-employs-common-web-strategies-like-ab-testing-to-track-how-different-headlines-and-story-framings-affect-readership-for-each-story-it-also-created-a-program-that-takes-articles-from-other-publications-and-asks-readers-which-ones-theyd-rather-read-6