Think on this: Google's original motto was "Don't Be Evil".
The problem is the human brain has great difficulty processing negative statements. If someone is shouting "DON'T THINK ABOUT PINK ELEPHANTS" at you 10 times, and then asks you what you're thinking about, 9 out of 10 times it's a fucking PINK. ELEPHANT.
This is why when you tell a little kid "Don't forget to shut the door" when they are on their way out, they leave the door open, because they PROCESS "forget to shut the door".
Google, with all their big melonhead-brained research into A.I. and thought processing, knew this.
So, they KNEW "Don't Be Evil" would be processed by their employees as:
"BE EVIL".