Good LA Times article on Snopes (1997):
http://articles.latimes.com/1997/oct/06/local/me-39836
Started off as the "San Fernando Valley Folklore Society" in Agoura Hills. Lots of leads here.
Sorry if old.
Guess that article was wrong.
I remember reading this one awhile back–I think it was linked off of Drudge:
http://www.dailymail.co.uk/news/article-4042194/Facebook-fact-checker-arbitrate-fake-news-accused-defrauding-website-pay-prostitutes-staff-includes-escort-porn-star-Vice-Vixen-domme.html