Anonymous ID: 80997c Dec. 10, 2022, 7:06 p.m. No.17921544   🗄️.is 🔗kun   >>1583

>>17921515

https://www.ksg-architekten.info/de/projekte/transformation/quelle-areal-nuernberg/

The Q

Nuremberg

The architect Ernst Neufer designed the

former source mail order company along

Fürther Straße. It was built as a shipping

and logistics center from 1953, completed

in five construction phases until 1969.

By 2026, the property will be transformed

by ksg into an open, lively city district

called – “ The Q ” –.

Project information

The Quelle mail order and department

store in Nuremberg is an impressively

large commercial building that was

built in various construction phases in

the 1950s after the planning by

Ernst Neufert. The size and importance

of the corporate architecture is in line

with Egon Eiermann's Neckermann

building or the Gerling area in Cologne.

Historically, Quelle as a mail order company

after the war was an important engine for

Germany's economic development and is

a symbol of the economic miracle. As the

protagonist of „ Moderne “, Neufert created

an architecture, which set a stage for their

impressive machinery inside and offered

the opportunity to make the corporate

philosophy of the client Gustav Schickedanz

the subject of a significant corporate

architecture.To do this, Neufert did not

orient the height of the window hinges on

humans as usual and gave the workers

a view, but created a design detail with a

window hinge at a height of 1.5 m, that

staged the transport of the goods via

treadmills on the ceiling and made them

tangible from the outside. Floating

packages that made their way through

logistics impressively demonstrated how

each individual part of the huge range

was put together quickly and smoothly

for the customer. The long window strips

and the parapets made of yellow brick

shape the shape of the building in a

radically reduced expression.Floating

packages that made their way through

logistics impressively demonstrated how

each individual part of the huge range

was put together quickly and smoothly

for the customer. The long window strips

and the parapets made of yellow brick

shape the shape of the building in a

radically reduced expression. Floating

packages that made their way through

logistics impressively demonstrated how

each individual part of the huge range was

put together quickly and smoothly for the

customer. The long window strips and the

parapets made of yellow brick shape the

shape of the building in a radically

reduced expression.

 

In 2009 Quelle went bankrupt and more

than 250,000 m ² area was empty.

Several attempts to try to convert them

were ineffective and in the meantime it

looked like, as if demolition was the only

way to master the huge area.