From the article,
Luke Iseman, the cofounder and CEO of Make Sunsets, acknowledges that the effort is part entrepreneurial and part provocation, an act of geoengineering activism.
He hopes that by moving ahead in the controversial space, the startup will help drive the public debate and push forward a scientific field that has faced great difficulty carrying out small-scale field experiments amid criticism.
“We joke slash not joke that this is partly a company and partly a cult,” he says.