This is the state’s playbook on how to handle anything that erodes trust in the shots. It even has guides on what to say. Every public statement by a journalist/politician is scripted by the WHO. :

VACCINE CRISIS

COMMUNICATION MANUAL

A STEP-BY-STEP GUIDANCE FOR NATIONAL IMMUNIZATION PROGRAMMES

ABSTRACT

This manual was developed to support countries in effectively responding to events which may erode the public’s trust in vaccines and the authorities that deliver them. In addition, a small section of this manual focuses on how to best prepare for a potential crisis and provides some insights into conducting post-crisis assessments. For the response phase, step-by-step guidance is provided on how to manage the communication aspects of a vaccine crisis.

WHO/EURO:2022-3471-43230-60590

© WORLD HEALTH ORGANIZATION 2022

https://apps.who.int/iris/bitstream/handle/10665/352029/WHO-EURO-2022-3471-43230-60590-eng.pdf?sequence=1&isAllowed=y