Is this what George Webb is talking about?
https://www.bcg.com/publications/2021/covid-19-us-vaccine-sentiment-series
Here's what this group has been up to: conducting surveys to combat "vaccine hesistancy":
Snapshot #1: What’s Driving Hesitancy
Two months along in vaccination distribution in the US, BCG’s first survey of vaccine sentiment reveals the groups in which hesitancy is highest and what’s behind the unease.
Snapshot #2: The Hurdles Ahead
The results of BCG’s second survey shed light on what's preventing or discouraging eligible individuals from getting their shots.
Snapshot #3: A Looming Slowdown in Demand
Even as eligibility expands and access improves, hesitancy has not changed dramatically. Meeting the White House’s vaccination goals will require a coordinated public health campaign.
Snapshot #4: Three Paths to 70%
To increase vaccination rates, state and local governments can spread positive messages, improve access, and offer various kinds of incentives.
Snapshot #5: Making Mandates Work