Propagation: Memes can be spread by any medium capable of communicating an idea, but determining the right one can be crucial for the eventual success of the memetic exercise.Getting a meme to the recipients who are (a) likely hosts and (b) likely vectors is the action step of memetic engineering. Coming up with a beautifully articulated idea doesn’t mean much if you can’t get it to people who will appreciate it.

Quoted from: cybercosmopolitan.files.wordpress.com/2014/12/transhuman-space-toxic-memes.pdf