I think the whole jacket fiasco was bait for the media. It was TOO BLATANT and the reaction TOO OBVIOUS not to be.
The only thing they are talking about today re: immigration is the jacket.
You know what they aren't talking about? How the 9th circuit is probably going to strike down Trump's EO, which was starting to pick up steam yesterday. I don't think people were supposed to catch onto that yet.
Narrative shift.
Melania took the hit to by time, the predictable media took the bait, and it will all be forgotten in a couple days.