>>186375

>I SAY ALL MEMES need to be about 'we' or 'us' and appear as if they are coming from internal

^^^CORRECT

It needs to be a voice from inside the in-group use language as one-of-us

we

us

our

instead of as coming from an out-group

you

they

It makes a big difference psychologically - it's not someone else talking AT you, it's one of your own talking WITH you