Anonymous ID: cd7143 April 10, 2023, 9:45 a.m. No.18672360   🗄️.is đź”—kun   >>2392

>>18672275

>GLADD’s 2022 polling showed that 75% of respondents were comfortable seeing LGBTQ people in ads. For many it was more than just feeling “comfortable,” but a sense of support and a reflection that companies recognize LGBTQ people and value all kinds of diversity.

https://time.com/6269728/trans_representation_nike-budlight-backlash/

 

>PROCTER & GAMBLE AND GLAAD STUDY: EXPOSURE TO LGBTQ REPRESENTATION IN MEDIA AND ADVERTISING LEADS TO GREATER ACCEPTANCE OF THE LGBTQ COMMUNITY

>May 27, 2020

<Findings from the “LGBTQ Inclusion in Advertising and Media” study by GLAAD and P&G reveal that non-LGBTQ consumers look favorably on companies that include LGBTQ people in advertising

https://www.glaad.org/releases/procter-gamble-and-glaad-study-exposure-lgbtq-representation-media-and-advertising-leads

 

Looks like they may be relying on "outside sources" for their research and polling. Here is one example from 2020 where a queer advocacy group was employed.

(sources with the quote)