Budweiser parent company lost another 2 billion market cap so far today
Total damage since the backlash is around 6 billion. While the main competitors gained marketcap
Sales of Bud Light are way down after a controversial ad campaign and could send shockwaves up and down the beer company’s supply line.
A recent report from Beer Business Daily showed the brand owned by Anheuser-Busch InBev experienced significant drops in sales volume in some markets over the Easter weekend, implying a negative customer response to Bud Light’s new marketing campaign featuring transgender activist and social media influencer Dylan Mulvaney.
https://finance.yahoo.com/news/bud-light-backlash-could-hit-154101199.html
Anheuser-Busch has 80 billion debt
A worse credit rating because of declining sales/profits along with the already high interest rates could give them big problems
Each percentage more interest rate will cost the company 800 million per year
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