You're mother's a whore, I ain't your Pop.
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5572348/#:~:text=Nowadays%2010%3A10%20is%20the,Newman%2C%202008).
This study provides for the first time empirical evidence for the notion that using watches with a time setting resembling a smiling face (like 10:10) can positively affect the emotional response of the observers and their evaluation of a seen watch, even though they are not aware of the fact that the shown time setting is inducing this effect.