If the goal is the complete and utter devastation of the reputation of controlled, corporate media then the emerging entity to fill that void of free discourse and information will have to appear organic as possible even if it's wisely directed and guard-railed.
In the end people will be begging to have a front row seat for the last big network name doing their last show in the prime time slot so as to be able to tell the story of the demise of legacy media once and for all.