Target VP Was Board Member for K-12 Transgender Advocacy Group
Target’s shareholders lost $9 billion in stock market value because the C-suite mixed its professional duties with its personal agendas, including advocacy for transgenderism.
The poster boy for this high-risk policy is Target’s vice president for brand marketing, Carlos Saavedra. He moonlights as a board member of an advocacy group for K-12 transgenderism and gay status. The group, titled GLSEN, is an acronym chosen by the teachers who formed the Gay, Lesbian & Straight Education Network in 1990.
Target’s website says Saavedra “leads Target brand stewardship & campaign development for initiatives including Holiday, Back-to-School/College, Target Run, Discovery, Inclusive Marketing, and Digital & Social Engagement.”
That description portrays Saavedra as the retail version of Bud Light’s Alissa Heinerscheid, who wrecked the company’s Bug Light business by trying to rebrand the blue-collar beer around transgender advocate Dylan Mulvaney.
But Target’s managers collectively created their own disaster when they hired their deputies and placed pro-transgender and gay advocacy products in prominent displays at the front of the stores.
In response, the company’s core customers of married suburban moms have rationally mobilized against Target.
The mobilization is happening because many people feel increasingly alarmed by elite advocacy for transgenderism by the government, businesses, news media, and commercial entertainment. But the mobilization is also possible because the public now has social media networks that allow anti-elite boycotts to become a shared, profitable, affirming, and amusing middle-class mission.
Target says little about Saavedra, who may carefully segregate his day job at Target from his advocacy at GLSEN.
But Saavedra joined Target in July 2019 after working at PepsiCo for almost 18 years, where he led efforts to sell more products to Hispanics and other cultural subgroups. A 2005 article in SeaCoastOnline.com suggests Saavedra is also an advocate for sexual minorities:
CHICAGO — Carlos Saavedra came out to a colleague soon after he started working at Quaker Foods four years ago, reassured by seeing gay and lesbian employees climbing the ladder at the Chicago company.
“You can bring your whole self to work rather than seeming isolated and distant because you can’t talk about what you do outside work,” said the 25-year-old assistant marketing manager.
….
The first person he told at work was the former chair of EQUAL-Quaker, the company’s affinity group. Now he chairs that group as well as its umbrella organization, EQUAL-PepsiCo.
He works alongside Jennifer Breeden Okun, the senior vice president for design and packaging at Target. She touts her identity as a pro-transgender “She/Her” on LinkedIn, where she also displays the merged symbols of Target and gay advocacy.
But the pro-transgender advocacy is also coming from the top of the company.
https://www.breitbart.com/health/2023/05/29/target-vp-board-member-k-12-transgender-advocacy-group/