https://nypost.com/2023/06/01/bud-light-executive-alissa-heinerscheid-cant-comment-on-dylan-mulvaney-drama/
Bud Light marketing VP Alissa Heinerscheid
‘can’t comment’ on Dylan Mulvaney drama
New York Post, by Alex Oliveira
Posted By: Imright, 6/1/2023 10:27:35 PM
The Bud Light marketing executive associated with the company’s disastrous Dylan Mulvaney partnership is “not supposed to talk” about the ordeal, according to a pal she was seen walking with in New York City. Alissa Heinerscheid, 39, refused to speak when approached by the Daily Mail for comment on the controversial marketing deal with the transgender influencer — before her friend cut in to explain that she couldn’t discuss the topic. “She’s not supposed to talk about it, she can’t,” the friend said before they moved on. Heinerscheid took a leave of absence from Bud Light as the brand began hemorrhaging billions of dollars