I finally got to where I can use a real computer, and the first thing I did was look into Upworthy. On the surface, they look like idealists. There are connections to Al Gore and MoveOn. org. Should this organization concern us? I'm not sure. This is what I came up with.
Upworthy .com
Owned and operated by Cloud Tiger Media Inc., founded 2011
One of the goals is behavior change. They work with Gates Foundation to measure it. “With the Gates Foundation, the publications measured how content changed peoples’ interest in social issues based on how they behaved weeks later. Were they more likely to sign a petition, for example?”
https:// adexchanger. com/publishers/post-merger-profitability-upworthy-goods-happy-marriage/
Mr. Benjamin Goldhirsh, CEO & Co-Founder, the son of Inc. magazine founder Bernie Goldhirsh.
Previously founded GOOD Worldwide Inc. in 2006, global media brand and social impact company, with high school and college friends including Al Gore III. Subscription fees to their magazine were donated entirely to charities.
GOOD includes GOOD Media, GOOD Corps, and GOOD Studio. We help people and organizations be forces for good.
https:// en.wikipedia. org/wiki/Good_Worldwide
http:// www.imdb. com/name/nm1644664/?ref_=nv_sr_1
https:// www.politico. com/media/story/2017/01/upworthy-to-merge-with-good-worldwide-consolidating-newsrooms-004919
Ben runs Goldhirsh Foundation with a sibling. “Through its LA2050 challenge, the foundation provides three types of capital to create networks for innovators: financial capital, social capital, and human capital.”
https:// www.insidephilanthropy. com/fundraising-los-angeles-grants/goldhirsh-foundation-los-angeles-grants.html
Mr. Eli Pariser, Co-Founder & President, Cloud Tiger Media Inc. Also, board president of MoveOn. org.
https:// en.wikipedia. org/wiki/Eli_Pariser
Oddly, Upworthy suffered from Facebook manipulation, too.
https:// www.npr. org/sections/alltechconsidered/2017/06/20/533529538/upworthy-was-one-of-the-hottest-sites-ever-you-wont-believe-what-happened-next
http:// www.nytimes. com/2003/03/09/magazine/smart-mobbing-the-war.html