Ad Agency That Introduced Dylan Mulvaney to Bud Light Is in ‘Serious Panic Mode:’ Report

The fallout from the disastrous business relationship between transgender influencer Dylan Mulvaney and Bud Light continues as now reports have emerged that the company that introduced the two has delved into chaos.

According to a New York Post report, a San Francisco-based marketing firm was in a “serious panic mode” due to the disastrous reception of Bud Light’s association with Mulvaney.

The company, Captiv8, specializes in “end to end influencer marketing,” and, essentially, helps major brands connect with influencers across social media to assist with advertising initiatives.

The Post does note that, despite Captiv8 introducing Bud Light and Mulvaney, it’s unclear to just what extent it was involved in the actual campaign (a word that Bud Light parent company Anheuser-Busch CEO Michel Doukeris vehemently opposes, insisting that it was just “one post”) that has proven so disastrous.

Regardless, merely being attached to the fierce backlash of the Mulvaney-Bud Light debacle was apparently enough to send the offices of Captiv8 into a tizzy.

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“Internally, the company was in serious panic mode,” an unnamed source told The Post.

The source added that “a lot of chatter” was also taking place among employees about the potential ramifications of the torrid backlash.

https://www.thegatewaypundit.com/2023/06/ad-agency-introduced-dylan-mulvaney-bud-light-serious/