Did anyone look into cellf?

Can't be a coincidence that all of these cellf llc's and corporations aren't related. I saw an ad on a TV from a cult call nature boy. Then the mayor from Massachusetts Springfield was promoting it. One of them is a research facility that uses umbilical cords but this is supposed to be healthy smoothies and vegan lifestyle and so I'm confused are they vegan or are they really not.

It just seems kind of fishy I don't know.