Very Important Read
11 Jun, 2023 20:22
1/3 or 4
Ukraine's propaganda machine is vital for Zelensky: Here is how it works
Kiev is waging an extensive information war against Russia and it began long before the military conflict
The Russia-Ukraine conflict isn’t just about the clash of armed forces on the battlefield. It has also been marked byunprecedented levels of confrontation in the fields of information and psychology, cognition and semantics.
Kiev has arguably achieved more success on the information front, than on the ground. There the “fighters” aren’t just journalists and information and psychological warfare specialists, but content makers and PR experts.Influencing the psyche, mindset, and emotions of ordinary people has become a big deal, as shaping Western public opinionis vital for President Vladimir Zelensky's regime.
The symbols of war
Anyone familiar with advertising and PR knows thattying an product to a colorful, memorable symbol, or slogan, will boost its popularity, especially in this era of short attention spans. During wartime, the same strategy works just as well with the news as with advertising and election campaigns.
In the current conflict, Ukraine has becomevery good at creating symbols. Media outlets instantly take up any popular symbol and make use of it in order to influence the mindset of ordinary Ukrainians.
Here’s a recent example. In May, despite the very difficult situation for the Armed Forces of Ukraine (AFU) in Artemovsk (Bakhmut) and statements from several commentators – particularly the former Zelensky adviser Alexey Arestovich – that the army could soon retreat (as it eventually did), Ukrainian society wasn’t at all worried and had complete faith in the AFU’s ability to retain control over the city.
In fact, public attitudes towards the battle were largely shaped by the media. For example, at the beginning of the year therock band “Antytila” (“Antibodies”) released a videofor the song ‘Bakhmut Fortress.’ A few months later, itbecame viral. Ukrainians have since posted countless self-made versions of the video on social networks, affirming the myth of the impenetrable fortress of Bakhmut.
Suchsymbolsare created not only during ongoing battles,but also in the aftermath of the AFU’s obvious failures. For example, at the end of February, the Artemsol salt production enterprise announced that before the start of active battles for Soledar (which ended in January with the victory of the Russian Army), it collected 20 tons of salt from the mines. The salt was packed into 100,000 packages bearing thesymbolic inscription “Ukrainian Rock-Solid Strength.” Each package was sold for 500 hryvnia (about $13.50). According to the organizers of the fundraiser, mostproceeds were spent on kamikaze dronesfor the AFU.
Symbolic campaigns like these occur regularlyin Ukraine and are designed to encourage the population. In November of last year, when Russian troops withdrew from the west bank of the Kherson region and the AFU entered the eponymous regional capital, a national social media campaign urged users to place images of watermelons (the area grows them) on their profile pictures.
Kherson has been known for many things in its history – such as shipbuilding in the times of the Russian Empire and the USSR. However, for some reason, Ukraine’s propaganda decided to associate it solely with watermelons, and the imagery was well-received by society. In a state ofvictorious euphoria, people forgotabout the regular blackouts and ongoing fighting in the region.
Thedetection dog Patron [Ukrainian for “cartridge”]became another famous Ukrainian symbol. It helped Chernigov engineers clear the territories of mines. In addition to media exposure, Patron was even granted a meeting with Zelensky. Posters with a picture of the dog explained how to act if you detect an explosive object and can still be seen around Kiev and other cities. Atoy version of Patron even appeared on the shelves of children's stores, along with miniature models of [Soviet-designed] Mriya aircraft, [Turkish] Bayraktar drones, and [American] HIMARS vehicles.
Postage stamps– issued by Ukrposhta, Ukraine’s state postal service – have become another tool. While Zelensky claims that Ukraine was not involved in =last month's drone attack on the Kremlin==, Ukraine decided to issue a stamp showing this very attack. The head of Ukrposhta, Igor Smelyansky, commented that new stamps are often a forerunner of “positive events.”…
https://www.rt.com/russia/577774-kievs-propaganda-machine-how-it-works/