it was going in that direction and then . . . around 2007 suddenly 'you must have Facebook, you must have Twitter' you won't get a job without Linked in . . . '
private websites were effectively delisted.
and corporations gave up doing web work and left it all to other corporations which did a very bad job.
and website design is locked in amber (what we see)
but it could be much better, unfortunately Tech is a dictatorship.