DARK TO LIGHT or LIGHT TO DARK day tomorrow, depending upon your perspective, is also New Years Day for [A] [A] [A] regions, as recorded in the top 3 spots on https://nationaltoday.com/june-holidays/#jun-21
Q1111 contains [A]'s
Was orig dropped 4/9, which was Easter Sunday in the U.S. this year. Tomorrow is +73 days out and 37 makes "11 11" (37th letter=2nd k). The ad placement even cooperated with my theory with a crucifix.
Also Arizona (Sun Flag, kinda Jap-lookin') Day.