Planned Parenthood is trying to normalize erotic practices and roleplaying that involve BDSM - bondage, discipline, dominance and submission, sadomasochism, and other related interpersonal dynamics - in a tweet featuring a whip, handcuffs, and more.
The organization has a focus on teens who are "looking for info on sex, relationships, your body, and more", so reasonable people are left wondering who the target is for this BDSM message.
https://twitter.com/CTCentinal/status/1679830694141337600