So… Let's just say, hypothetically…
Your great-great-great-great-great etc. grandma struck a deal with a demon.
The deal is, you feed it fear, it gives you power.
So your family feeds it other people's fear for years and years and years. Everything is going famously, until one day BOOM. People stop feeling afraid.
But the demon is going to be fed, one way or another.
…What do you feel?
TIME TO FEED.