Tucker Carlson’s show on Twitter makes ad deal with anti-ESG shopping app
Carlson agreed to a seven-figure advertising deal with Public Square (PublicSq.), a shopping app that promotes itself as being the “starting point” for conservatives to battle environmental, social and governance policies, according to people familiar with the matter.
The people declined to be named in order to speak freely about an agreement that has yet to be made public. Representatives for Carlson did not return requests for comment before publication.
The move indicates that Carlson is looking to use his new program to lure conservative-friendly advertisers eager for a bigger platform. The show, which Carlson launched after Fox News parted ways with him in late April, draws millions of views, even though observers say the numbers have dropped since his first episode in June. Carlson’s show on Fox reportedly brought in $77.5 million in advertising revenue just last year.
https://www.cnbc.com/2023/07/16/tucker-carlson-twitter-show-strikes-ad-deal.html