Propaganda, an influential book written by Edward Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Bernays wrote the book in response to the success of some of his earlier works such as Crystallizing Public Opinion and A Public Relations Counsel.

https://en.wikipedia.org/wiki/Propaganda_(book)

Author: Edward Bernays

Publisher: Horace Liveright

https://ia902905.us.archive.org/18/items/Propaganda_Edward_L_Bernays_1928.pdf/Propaganda_%20Edward%20L%20Bernays_%201928.pdf

Jaw dropping admissions. If you didn't know this was written 100 years ago, you'd think it was written yesterday.