'Rich Men North of Richmond' Artist Turns Down $8 Million From Stunned Music Execs, Says "Nothing Special About Me"
Nine days ago, Oliver Anthony's gritty coal country ballad "Rich Men North Of Richmond" was published on YouTube. The song has become the blue-collar political anthem for millions of Americans ahead of the 2024 presidential election cycle.
On Thursday, Anthony revealed his real name is Christopher Anthony Lunsford. He said the viral response to the song blew him away and only anticipated it would get hundreds of thousands of views, not millions. As of Friday, the song ranks number one on iTunes.
Lunsford is a former factory worker and lives in the forgotten part of the US, Appalachia, an area plagued with an opioid crisis and abandoned factories. The song tells the story of working-class folk who struggle daily while being ignored and mocked by political elites just north of Richmond.
Lunsford detailed in a lengthy Facebook post that he turned down a $8 million deal from stunned music industry executives:
People in the music industry give me blank stares when I brush off 8 million dollar offers. I don't want 6 tour buses, 15 tractor trailers and a jet. I don't want to play stadium shows, I don't want to be in the spotlight. I wrote the music I wrote because I was suffering with mental health and depression. These songs have connected with millions of people on such a deep level because they're being sung by someone feeling the words in the very moment they were being sung. No editing, no agent, no bullshit. Just some idiot and his guitar. The style of music that we should have never gotten away from in the first place.